Author: Review

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Diamond Q&A

Diamond Selection Advice for $2000 Budget on Blue Nile

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details

Customer: Hello there. I am planning to purchase a diamond engagement ring recently. I have spent time learning the basic knowledge of the diamond 4Cs grading system and fundamental reading skills for GIA diamond certificates. I have browsed hundreds of loose diamond listings on Blue Nile’s Hong Kong website for quite a while, yet I feel totally overwhelmed by countless options now. My biggest worries are accidentally picking dull stones with obvious visible flaws that lack sparkle. More importantly, I am extremely concerned about purchasing milky, brown or green-tinted diamonds, commonly known as milk, coffee and green stones. These problematic visual traits cannot be filtered out through Blue Nile’s built-in parameter filters at all. Besides, I still lack professional know-how to thoroughly interpret every detail on a GIA certificate on my own. Could you offer me professional diamond selection guidance and help screen cost-effective loose stones that avoid all the above risks? I would really appreciate your professional advice.

Ijadiamond: Hi. I totally understand your concerns. Unfortunately, neither milky haze, brown/green tint nor eye-visible blemishes can be identified merely from GIA certificate data. All these undesirable optical features can only be judged by examining the physical diamond in person, which creates a natural limitation of online diamond shopping. Even though Blue Nile provides 40x magnified footage for every loose diamond listed, these digital materials still cannot fully replicate the true visual performance of the stone. Therefore, the standard and reliable solution is to shortlist qualified diamonds with ideal 4C parameters first, then submit the serial numbers to Blue Nile’s customer service team. You can ask their gemologists to manually inspect the actual diamond samples and confirm whether there are milky, brown or green undertones before you place an order. This double-check process effectively lowers your purchasing risks.

Customer: That makes perfect sense. My total budget is around 2,000 US dollars. Could you help me find a 0.6-carat round loose diamond with VS2 clarity or higher grading, alongside well-balanced table percentage, depth percentage and ideal proportion parameters for maximum light reflection? Thank you so much again for your patient guidance.

Ijadiamond: Take a look at this first option: https://www.bluenile.com/hk/diamond-details/LD08522774. It carries VS1 clarity, outperforming your minimum VS2 requirement, and all proportion metrics reach premium levels for outstanding brilliance. Another great alternative from Blue Nile’s inventory is this listing: https://www.bluenile.com/hk/diamond-details/LD08377103.

I also recommend one high-quality stone from James Allen, which has merged with Blue Nile under Signet Group: https://www.jamesallen.com/loose-diamonds/round-cut/0.66-carat-h-color-si1-clarity-excellent-cut-sku-2534596. Even though its clarity grade is SI1, the flawless stone is completely clean to the naked eye and boasts an Excellent cut that delivers exceptional fire and sparkle.

Customer: Thank you for the recommendations. How about this diamond I found earlier? It also looks pretty attractive to me: https://www.bluenile.com/hk/diamond-details/LD08727381

Ijadiamond: This loose stone is also a solid pick with a superior color grade compared to many similar options. The only downside is its price tag is slightly higher than your target budget range of $2,000.

Customer: Got it, I will compare all these four stones carefully and finalize my choice among them.

Ijadiamond: Wonderful choice! I am looking forward to seeing photos of your finished diamond ring once you receive it.

Categories
Blue Nile Diamond Recommend

Affordable 0.7ct Premium Diamonds Picks from Blue Nile 2026

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details
Blue Nile ranks among the world’s largest loose diamond suppliers. After its full merger with James Allen in 2026, the platform has expanded its diamond inventory and lifted overall stone quality standards. It stocks countless polished diamonds sourced from global cutting workshops. If you browse patiently, you can easily find plenty of cost-effective loose stones with reliable quality. Today I will share three premium curated diamonds ideal for buyers ready to place orders.

0.70ct D VVS2 3EX Non-Fluorescent Curated Loose Diamond

The Curated Diamond series lets buyers view multi-angle real photos of every single stone. This diamond boasts top-tier color and clarity grades paired with flawless cutting performance. It comes with a formal GIA certificate, issued by the most authoritative gemstone grading lab worldwide, which fully guarantees its authenticity and quality.

Diamond link:

https://www.bluenile.com/hk/zh/diamond-details/LD08398304

0.74ct E VVS2 3EX Non-Fluorescent Curated Loose Diamond

This 0.74-carat diamond features outstanding overall parameters, comparable to the discontinued Astor diamonds from Blue Nile’s old premium line. For reference, Astor diamonds with identical grading standards used to cost twice as much as this option. It is a perfect pick for shoppers with strict standards for diamond color and clarity.

Diamond link:

https://www.bluenile.com/hk/zh/diamond-details/LD08110305

0.72ct E VVS1 3EX Non-Fluorescent Curated Loose Diamond

This 0.72-carat stone has even superior clarity at VVS1 grade, higher than the two diamonds mentioned above. Its official video footage shows crisp, flawless hearts and arrows pattern, alongside brilliant fire and light sparkle. It stands out for customers chasing ultra-clean clarity and exceptional light performance.

Diamond link:

https://www.bluenile.com/hk/zh/diamond-details/LD08398305

All three curated diamonds adopt perfect 3EX cut and carry zero fluorescence, avoiding the dull, hazy glow caused by strong fluorescence. Thanks to Blue Nile’s integrated supply chain after merging with James Allen, these premium stones are priced far more reasonably than comparable high-end diamonds sold separately elsewhere. If you plan to customize an engagement ring with a high-grade loose diamond, these three options are well worth your consideration.

bluenile 鑽石

Categories
Diamond Q&A

Tips for Purchasing Blue Nile Round Diamond Within 1500 USD Budget

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details

Inquirer: Hello, I’m planning to buy a loose round diamond from Blue Nile, and my budget is around 1,500 US dollars. I’m a total beginner with zero professional knowledge about diamonds, so I have no idea how to strike a proper balance among the four core diamond grading criteria, the 4Cs. One clear priority I have is that the diamond should not show an obvious yellow tint to the naked eye. I’d really appreciate it if you could offer me some targeted purchasing advice based on my limited budget and basic demand. Thank you so much in advance for your guidance.

Ijadiamond: Hi there, I’d recommend H color diamonds for you as they deliver outstanding cost performance with barely noticeable yellow undertones. When viewed with the naked eye, their visual appearance matches perfectly with H-color diamonds displayed in physical jewelry malls. You can visit offline jewelry stores to examine real H-color diamonds in person to help yourself decide whether this shade fits your aesthetic preference. As the old saying goes, scarcity boosts value; diamonds grow rarer as their carat weight increases. With your 1,500-dollar budget, you can afford a 0.70-carat diamond graded VVS in clarity, which will be completely eye-clean without any visible blemishes to ordinary observers.

I’ve shortlisted two round loose diamonds with superior cut quality and great value for money for your reference. Blue Nile provides highly detailed, crystal-clear real-shot videos and images of each loose diamond on its official website, which you can carefully review to inspect surface details. Before placing any order, remember to double-check whether the stone is fully eye-clean. You should also confirm it is free of milky or brown tint defects, commonly known as milk diamonds and coffee diamonds, which severely ruin a diamond’s sparkle and transparency. The two diamond links I mentioned are https://www.bluenile.com/hk/zh/diamond-details/LD08502199 and GIA 0.71 Carat H-VVS2 Excellent Cut Round Diamondrespectively. Unfortunately, the second link leads to an anti-bot verification page right now, so you may not access its diamond details temporarily.

Inquirer: Many thanks for your thoughtful and thorough suggestions. After comparing the two options you shared, I’ve made up my mind to go with the first diamond listed on Blue Nile.

Ijadiamond: You’re very welcome. Feel free to reach out if you have any other questions about diamond selection or order procedures later on.

Categories
4C Diamond 101

Diamond Carat

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details
Carat is a unit of weight used in the jewelry industry. Most single diamonds do not weigh much, so one carat is split into 100 points. A 0.8-carat diamond equals an 80-point stone, and a 0.3-carat diamond has the same weight as a 30-point diamond. One full carat diamond weighs 0.2 grams. The word “carat” comes from the Ancient Greek word keration. It refers to the seeds of carob trees widely grown across the Middle East. These seeds weigh almost exactly 0.2 grams, equal to one carat. People used them as a easy measuring tool for weighing gems, so carob seeds became a standard weight reference for jewelry for a long time. It was not until 1907 that international authorities officially set one carat as 200 milligrams, or 0.2 grams. This measurement rule has been used all over the world up till today.

How to Pick the Right Diamond Size

First of all, you need to make sure the diamond has an Excellent cut grade. On this base, pick the lowest clarity and color grades that look clean to naked eyes. Then choose the largest possible carat size within your budget. Many buyers hold a wrong idea. They think a diamond with a bigger table surface must have a higher carat weight. You have to stay away from so-called “flying saucer diamonds” with oversize tables. These stones cost less money, but they carry a poor cut grade. Bad cut ruins the fire and sparkle of a diamond heavily. I saw a diamond from Bluenile with a Good cut level before. Its diameter reaches 8.51 millimeters, but the pavilion depth ratio is only 55.3%. Compare it with another Excellent cut diamond. Its pavilion depth ratio hits 61.8%, and its diameter stays at the standard size of around 8.1mm.

Diamond Carat Diameter Size Chart

One of the four C standards: Carat

Rare things cost more money. In theory, gem-quality diamonds get more expensive as their weight grows. When people look at a diamond ring on a hand, the two most obvious things they notice are how shiny the stone is and how wide its diameter looks. For fancy shape diamonds, viewers focus on the stone’s length and width. The height of the diamond is hidden inside the ring setting. There is a rough linear link between a diamond’s carat weight and its diameter. A 1-point diamond will always have a smaller diameter than a 2-carat stone, for example. But cut quality changes everything. Two diamonds with the same carat weight can show totally different diameters. This creates many oddly proportioned stones. Some are tall and narrow, others short and wide, all with non-standard cutting ratios.

Diamond cut ideal and poor

How Big Is a One-Carat Diamond?

Lots of romantic TV dramas have classic scenes. Male leads get down on one knee and propose with a one-carat diamond ring. These scenes feel warm and touching. Many watchers start to wonder: just how big is a one-carat diamond actually? A standard round brilliant one-carat diamond has a diameter of 6.5 millimeters and a height of 3.9 millimeters. Its weight is 0.2 grams, which is the same as 200 milligrams. There are pictures online of a model with US ring size 6.5 wearing diamonds of different point sizes to show real visual effects.

Diamond Carat size on finger

Which Ring Styles Make Diamonds Look Larger?

Many shoppers want ring styles that make the center stone pop out. These designs offer great value for money and create strong visual impact. You can choose rings with heavy pave setting or large-sized metal bands. Young people who love unique styles can custom-make rings based on their own ideas to show their special taste. Pictures online clearly show huge visual gaps. They all use center diamonds of the exact same carat weight, but different ring frames make them look totally different in size.

Diamond ring

Categories
Blue Nile

Blue Nile Platinum Jewelry 15% Off Promo Code

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details
Blune nile and James Allen merge into one single brand together in 2026, this article get updated because of this big change. All discount codes will expire as time goes by, so we can not make sure they still work when you read this post. If you got any questions about picking diamonds or using discount offers, feel free to message us anytime.
Recently, Bluenile roll out a limited-time promo code that specially made for platinum jewelry items. With this code, you can get 15 percent off, total 276 kinds of jewelries are qualified for this discount. It not only works on platinum wedding rings and engagement rings, some necklaces, earrings and bracelets can also use this offer too. A small number of gemstone accessories are included in this promotion as well. When you finish fill your cart and ready to submit your order, just type the promo code PLATINUM17 into the discount box, then the system will cut down your payment amount right away.
The coupon’s valid deadline is May 31, 2017. If you plan to buy any related platinum jewelries recently, now it is a good chance to place your order. Many customers already grab this cheap price before the deal gone.
Platinum is a rare white precious metal with very high density. People usually short write it as Pt in jewelry industry. It widely used to set high-end jewels and costly diamonds. Lots of people love platinum jewelry a lot, because it wear soft on skin and own a bright beautiful shine. More and more shoppers choose platinum accessories as their daily wear or marriage jewelry these years.
Bluenile 15% off discount code: PLATINUM17

Valid until — May 31, 2017

Beside the above platinum exclusive discount, there also have a brand new 30 percent off promotion launched in 2026, it is the newest offer right now. I put the direct link of discount page here, you can click it and jump to the activity page directly. This promotion cover almost all jewelry types, include stud earrings, diamond rings, chain bracelets, pendant necklaces and many other accessories.
You can match your jewelry with natural mined diamonds or lab grown diamonds, two choices all support this discount. If you are fan of special colored stones, black diamonds and yellow diamonds are both available for selection, they look really unique on platinum or gold bands. For metal bands, you have different precious metal options to pick from, such as 14K gold, 18K gold, platinum and other luxury metal materials. No matter you want simple thin rings or big stone statement earrings, this big sale can fit most of your shopping needs. Remember check if the promo code still active before you pay, all promotions will stop running once reach their end date.

Blue Nile 15% Off Promo Code

Categories
Diamond Q&A

Recommend a one carat round diamond on Blue Nile

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details
Hello there! The content you shared is really useful. I have a question for you. Which shape of diamonds from Blue Nile has the best fire? And which one looks the shiniest after being set into jewelry?
Hi! When a diamond has an ideal cut, round diamonds show much better fire than fancy-shaped diamonds. Diamond shape don’t have relation with brand. In the GIA certification system, only round diamonds get an official cut grade. The quality of cut plays a key role in a diamond’s fire and sparkle. A round diamond’s facets are arranged in perfect symmetry. It can fully reflect all light that goes inside the stone, and cast out bright colorful sparkles. Other fancy-shaped diamonds do not have such balanced and symmetrical cutting surfaces. That is why round diamonds always outperform fancy shapes when it comes to fire and brilliance.
Could you recommend a 1 carat white round diamond for me? I do not have strict rules on color, clarity or cut grades. But the stone must have no visible tint or flaws to the naked eye. I hope its reflection, sparkle and fire can be as great as possible. Also, I want the diamond to look larger on the ring after setting. My budget is within 3000 US dollars, and I can spend a little more if I find a really good piece. Thanks a lot!
Hello. I’d like to suggest one diamond with well-balanced parameters. It has a relatively large table surface. Its clarity grade is VS2 and color grade is J. The certificate marks there is a crystal inclusion on the table. We cannot tell the color of this crystal or whether it can be seen by eyes, so we need to send it to Blue Nile for further check. You can check details via this link: https://ijadiamond.com/bn/6978907
Another loose diamond is from James Allen, which has now merged with Blue Nile. This stone is G color and SI2 clarity. Even its clarity rank is not high, it looks totally clean to naked eyes. There are barely any noticeable blemishes on its table. All flaws cannot be seen directly. If it is not a milky diamond, this one is a nice pick. It has perfect cut and proportions, and meets all your demands. One thing to note is that milky diamonds will not be labeled on certificates, so you have to check the real stone in person. You can watch its 360-degree video through this link: https://ijadiamond.com/ja/194238
Alright, thank you so much for your advice and help. I finally pick the diamond from Blue Nile.
You are welcome. Do you have trouble picking a diamond? Feel free to contact us. You can learn more real reviews about Blue Nile by reaching out to us too.
Categories
Blue Nile James Allen

James Allen(Blue Nile) Diamond Buying Reviews

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details
Latest Update! James Allen and Blue Nile have merge together. If you wanna buy James Allen diamonds now, you can search them directly on Blue Nile official website. Reviews on James Allen Diamonds.
If you leave aside diamond quality and the craft standard of ring settings, the first impression James Allen’s packaging brings you is luxury and rigorous. This same strict style also show up in their diamond rings. They never sell diamonds with terrible low quality. Every single diamond comes with 40x magnified video clips. Shoppers can pick stones freely without any hassle.

》》》》Click here to learn how to pick the perfect diamond from James Allen <<<《《

》》》Payment methods supported by James Allen & buy diamonds at lower cost <<<《

James Allen(Blue Nile) Diamond Buying Reviews

Things You Should Know About James Allen

James Allen, a world-famous custom diamond ring brand, was founded back in 1998. Just like lots of newly started businesses, the team only had two people at first: founder James Allen Schultz and his wife Michelle. The founder once suffered a really bad experience when shopping for diamonds himself, which push him to build this brand. Thanks to its super easy online shopping system and outstanding diamond quality, Jamesallen.com developed rapidly for nearly 20 years, and soon turn into one of the largest online custom diamond ring sellers in the whole world. Besides white diamonds, James Allen also deal with precious gemstones and fancy colored diamonds. For ordinary people, 20 years may sound like a short time, but within the internet diamond industry, this brand is already count as the pioneer of online diamond retail.

James Allen In Forbes Magazine’s Eyes

Every diamond listed on the site have both 360-degree footage and 20x zoom videos. This fully prove how confident James Allen is about every stone they sell. Forbes, one of America’s top well-known magazines, once commented on James Allen: it is the world’s biggest private online diamond retailer. You only need a few simple mouse clicks to customize your ideal diamond ring. The brand’s founding team owns more than 60 years of professional jewelry industry experience. What’s more, James Allen is also a diamond supplier for many famous luxury jewelry labels, including Tiffany & Co. So if you want diamonds with the same high quality as Tiffany’s collections but have a tight budget, James Allen’s stones will be a wonderful choice for you.

It is no overstatement to say James Allen own the best diamond display technology among all jewelry brands up to now. After you finish your sign-up on James Allen’s website, you can use the Super Zoom function to magnify diamonds up to 40 times. All tiny flaws and tiny marks on the diamond surface will be fully visible right in front of you. You don’t need to read boring cold data printed on diamond certificates anymore, what you see on screen is exactly what you get in real life. The viewing effect is even clearer than checking diamonds in offline physical jewelry stores. In this way, customers can find the most reliable, highest-quality diamonds that fit their personal spending limit.
What Future Goals Does James Allen Have?

Every brand sets clear plans for its future development, so what targets James Allen want to reach in the coming years? From official information, James Allen plan to invest more money on digital display technology, so that they can lift up customers’ overall shopping experience online. Apart from technical upgrades, the brand also aims to further raise the standard of all online diamonds they provide, and grow into the absolute leading brand in high-end online jewelry market. Their core dream is simple: when any couple start to look for an engagement diamond ring, James Allen will be the very first brand that pops into their mind immediately.

Now that Blue Nile and James Allen have completed their combination, the brand has taken a steady solid step forward on its path toward this more high-end long-term goal. 
Need more diamond reviews or have troubles in picking ideal diamonds? Feel free to contact us anytime.

jamesallen

Categories
Diamond Recommend

$7000 Budget 1CT G VVS Diamond Shopping Q&A on Blue Nile

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details
Customer with diamond shopping questions: Hi there. I plan to buy an engagement diamond ring from online diamond retailers including James Allen (merged with Blue Nile in 2026), Blue Nile, Zoara (shut down permanently), Whiteflash and BGD. My total budget for a loose diamond plus ring setting is around 7,000 US dollars. I’m looking for a 1-carat stone with color grade G or higher, clarity VS2 or above. Could you help me pick a 3EX cut diamond with zero fluorescence? Also, I hope you can recommend a 4-prong ring setting with a tall profile to visually enlarge the diamond. Thanks a lot in advance!
iJadiamond: Hello! Take a look at this 1-carat diamond with G color, VVS2 clarity, perfect 3EX cut and no fluorescence. Its cut proportions and all performance metrics are flawless, and it fits right within your budget. Here’s the link for details:

https://www.bluenile.com/hk/diamond-details/LD087395

Bluenile

Customer with diamond shopping questions: When it comes to wedding ring metal, which one works better, 18K gold or platinum?
iJadiamond: Platinum is rarer and carries a higher price tag with greater density. Settings made of 18K gold hold diamonds more securely. Most physical jewelry stores sell ring mounts crafted from 18K gold and Pt950 platinum, while 14K gold settings are far more common across the United States.
Customer with diamond shopping questions: I’ve noticed huge price gaps between diamonds of the same carat weight, color, clarity and cut grades. What leads to such obvious price differences?
iJadiamond: Two major factors cause this price discrepancy. First, subtle quality gaps exist even among stones sharing identical 4C grades. Variables like superior cutting performance, well-placed minor inclusions, and whether the diamond suffers from milky, brown or green tint all affect value. Second, diamonds sourced from separate global suppliers come with different wholesale cost bases, which directly changes final retail pricing.
Customer with diamond shopping questions: Between clarity and color, which factor matters more for a diamond’s value?
iJadiamond: Clarity usually exerts a bigger impact on diamond pricing. For your needs, a G color grade is already a fantastic choice without noticeable yellow tint to the naked eye.
Customer with diamond shopping questions: I’d like to set this diamond on an 18K gold ring. Please find a thin 4-prong design for me. My partner has a slim finger with ring size 6.
iJadiamond: Blue Nile carries a limited range of 18K gold ring settings. How about this cathedral solitaire style accented with small sapphires? It matches your requirements pretty well. The product page link is:

https://www.bluenile.com/hk/build-your-own-ring/monique-lhuillier-cathedral-solitaire-ring-white-gold_57196

Customer with diamond shopping questions: Thank you so much for all your professional advice!

Categories
Blue Nile James Allen

James Allen & Blue Nile: Online Diamond Trendsetters

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details
Bluenile and James Allen merge into one single business in 2026. The new combined firm still stay the world’s biggest loose diamond online store. As technology and internet industries grow fast, online diamond retail market become really competitive. Every diamond brand got its own strong points, just like characters in martial arts novels. Each brand own a special trick to stand out from all competitors.
James Allen is one global online jewelry brand that can show every single diamond with full 360 high-definition views. It keep putting efforts to improve customer experience all the time. This multi-angle clear display tech is James Allen’s key advantage that make it hard to beat in diamond business. Normal visitors can zoom every diamond up to 20 times to check tiny details without signing up. After you register and log into your account, you unlock the superzoom tool. It let you magnify stones 40 times bigger to compare diamonds side by side.
No other online diamond sellers can offer such clear ultra HD footage for every loose diamond. This also show James Allen fully trust the quality of their stones. Shoppers can pick diamonds without worry. They will not accidentally buy low-grade gems or stones with obvious flaws. Now let’s take a closer look at this trend leader of diamond industry.

》》》Click here to learn how to pick perfect diamonds on James Allen or Bluenile <<<《

》》》All payment methods accepted by James Allen and Bluenile, tips to buy diamonds at better prices《《《《

James Allen never only focus on adding more diamonds to its inventory to draw buyers attention. Its long-term goal is to help every customer find a ideal diamond that fits their taste. Up till now, James Allen store more than 120,000 certified conflict-free diamonds for shoppers to choose. You can filter and compare fancy shapes freely, including princess cut, pear cut, oval cut, heart cut and more special shapes. Customers easily get top quality diamonds with the lowest possible cost.
Besides great diamond supplies, James Allen/Blue Nile also provide excellent after-sale service. It have full refund policy if you feel unsatisfied with your order, lifetime warranty for diamond rings and more benefits. The brand run 24/7 customer service every week, which support all high-quality shopping experiences.
In short, James Allen gain lots of positive feedback from buyers all over the world thanks to years of experience and steady development. Tap this link to read more real customer reviews about James Allen diamond rings.
Categories
Blue Nile Diamond Ring Videos James Allen

James Allen’s creative ads now part of Blue Nile

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details
James Allen is now part of Blue Nile. Their parent company merged James Allen and Blue Nile to promote the sound development of the diamond industry.  Let’s take a look back at Jamesallen story and history.
James Allen is a high-end custom jewelry brand from the United States. It was one of the first brands to creat online custom diamond ring services. The brand use a special Super Zoom function, which let customers see every detail clearly. It makes online shopping just like checking real products in stores. Today, it has become the world’s largest website that provides 360° real video views of diamonds. The website is only more than ten years old, but its founder has over sixty years of professional experience in the jewelry industry.
Besides selling its own products, James Allen also work as a manufacturer for many luxury retail brands. It makes well-crafted jewelry and custom accessories for them all year round.
In the second half of 2016, James Allen launched a set of funny and interesting ads to get ready for Black Friday and Christmas holiday. Let’s learn about the idea behind these ads.

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The ad tells a warm and fun story. When a man get down on one knee and pulls out a diamond ring to propose, the girl will put on the ring at once. The first thing she thinks is to show this beautiful ring to her parents, grandmother, friends and everyone she meets. If all people say the ring looks amazing, then this proposal is totally successful.
Do you hope to have a perfect and unforgettable proposal? A unique ring design and fine craft are really necessary. If you need such a wonderful diamond ring, you can choose James Allen. Recent mergers in the diamond industry is common strategic moves. By integrate resources and combine strengths, major retailers like James Allen and Blue Nile try to improve operational efficiency and market competitiveness. Such cooperation also help build a more stable and transparent market, and support the long-term healthy development of the whole industry. Now you can find all James Allen products inside Blue Nile.