All Blue Nile diamonds are worth buying? 1，Both milky tint and brown hue:Tap to see full diamond info 2，The diamond has milkiness:Click to view detailed diamond information 3，The diamond has medium green fluorescence.:View diamond details 4，The diamond has a cavity:See the diamond details
James Allen is now part of Blue Nile. Their parent company merged James Allen and Blue Nile to promote the sound development of the diamond industry. Let’s take a look back at Jamesallen story and history.
James Allen is a high-end custom jewelry brand from the United States. It was one of the first brands to creat online custom diamond ring services. The brand use a special Super Zoom function, which let customers see every detail clearly. It makes online shopping just like checking real products in stores. Today, it has become the world’s largest website that provides 360° real video views of diamonds. The website is only more than ten years old, but its founder has over sixty years of professional experience in the jewelry industry.
Besides selling its own products, James Allen also work as a manufacturer for many luxury retail brands. It makes well-crafted jewelry and custom accessories for them all year round.
In the second half of 2016, James Allen launched a set of funny and interesting ads to get ready for Black Friday and Christmas holiday. Let’s learn about the idea behind these ads.
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The ad tells a warm and fun story. When a man get down on one knee and pulls out a diamond ring to propose, the girl will put on the ring at once. The first thing she thinks is to show this beautiful ring to her parents, grandmother, friends and everyone she meets. If all people say the ring looks amazing, then this proposal is totally successful.
Do you hope to have a perfect and unforgettable proposal? A unique ring design and fine craft are really necessary. If you need such a wonderful diamond ring, you can choose James Allen. Recent mergers in the diamond industry is common strategic moves. By integrate resources and combine strengths, major retailers like James Allen and Blue Nile try to improve operational efficiency and market competitiveness. Such cooperation also help build a more stable and transparent market, and support the long-term healthy development of the whole industry. Now you can find all James Allen products inside Blue Nile.