Categories
Diamond 101

Materials for Diamond Ring Settings

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details

When people buy jewelry, besides thinking about gemstones, they also need to think over and pick ring styles or materials. The main metals for ring settings contain platinum, K gold, palladium and other stuff. Let us learn all details about these setting materials together.

Platinum

Platinum is a extremely rare natural white precious metal. It has special traits: it will never fade after you wear it, and its chemical character is stable. That makes it a perfect pick for ring holders. Platinum has high density, so it can hold and protect diamonds or other jewels really well. It will not bring allergic reaction to people who wear it, so people with sensitive skin can wear platinum jewelry without any trouble at all. Besides, it is a pure white metal, so it will not mess up the color of inlaid gems. For example, diamonds look more clear and bright when they are set on platinum rings.
If you want check what metal your ring setting is made of, you can look for the platinum mark “pt” carved on the band. They are divided into pt990, pt950, pt900, pt850 and more, it all depends on the percentage of platinum inside the metal.

diamond ring setting

Gold

Gold is a traditional precious metal, and it also take an important part in old wedding jewelry. Just like its name tells you, gold’s original color is yellow. The mark for gold on ring settings is “Au”. If pure gold jewelry have gold content over 99 percent, they get marked “pure 990”. If gold content pass 99.9 percent, the mark will be pure gold “999”.
Natural gold metal is quite soft, this make it hard to fix gemstones tight inside the ring. Usually people mix other precious metals such as copper, nickel to add extra hardness to gold. Different mixed materials create different colors, so ring settings can be silvery white, yellow or rose gold color. People call this mixed metal K gold. The most common types are 18K gold and 14K gold.
Because some K gold looks silvery white, some people name it “white gold”. But they are not natural white metal. Factory put a layer of silvery metal plating on its surface. Many people think 18K gold will lose its color as years go by. If the production craft is good enough, fading do not happen easily. Even if it fades someday, shops can re-plate it to get back its original color. K gold’s hardness is a little higher than platinum, and its price is cheaper than platinum too. So it is also a common material for diamond ring holders.
Rose gold is an alloy mixed by gold, copper and other metals. When makers add more copper into the alloy, the rose tone become richer and more obvious. There are two main reasons why many people love rose gold. First one is its hidden meaning: white K gold stand for friendship, yellow K gold stand for loyalty, and rose gold stand for love. Second, rose gold matches all kinds of skin tones well, it looks pretty no matter light or dark your skin is.

Palladium

Palladium is another silvery white metal, it is one member of platinum group elements. Factories use palladium widely in aerospace and other high-tech industries. Palladium share many same features with platinum: it will not lose shine or fade, the material is very soft, and it will not cause skin allergy to wearers. But its density is lower, so it get worn down easily after long time wearing. Compare to platinum, palladium’s color look a little duller.
The mark for palladium on ring settings is “pd”. According to the metal percentage, palladium ring settings are sorted as pd990, pd950 and other types.
Many shoppers only focus on how big or clear their gemstone is when shopping jewelry, but ignore how important the ring setting metal is. A bad metal can scratch your skin, lose color quickly or fail to hold your expensive gem safely. Before you pay money for a ring, you should think about your skin condition, daily wearing habits and your budget, then pick the most suitable setting metal for yourself. Platinum fit people with sensitive skin who want long-lasting bright white rings without re-plating. 18K gold is a budget-friendly choice with strong hardness to lock gems tight, and rose gold satisfy people who love romantic looks. Palladium is lighter but easier to wear thin, so it suit people who do not wear rings every single day. Knowing these metal facts can help you make a smarter choice next time you shop fine jewelry.
Categories
Diamond 101

Diamond Fluorescence

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details

Update:With the popularity of lab grown diamonds, the word phosphorescence has come into our sight. If you want to learn about phosphorescence, please read the following.
Are you planning to buy a diamond recently? When you check a diamond’s GIA grading report, have you noticed the item called Fluorescence? Do you know that some diamonds will show special visual effects under ultraviolet light? Then, do all diamonds have fluorescence? How many grades does diamond fluorescence have? Also, how does the strength of fluorescence affect diamond prices? Many people wear fluorescent diamonds every day, so will it bring bad effects to human health? For most diamond buyers, fluorescence is not a key factor compared with the famous 4Cs. Here we sort out common questions about diamond fluorescence, you can keep reading to know more details.

Diamond Fluorescence

Most natural diamonds in the world have fluorescence. Diamonds are formed naturally, so almost every single one contains inclusions of different kinds. These tiny flaws make the Mohs hardness of diamonds fail to reach the full score of 10. In the gemstone industry, 10 stands for the hardest level. Gem experts have found that the degree of fluorescence is closely related to diamond hardness. The stronger the fluorescence is, the softer the diamond will be. It also means the diamond has lower compression resistance. In short, diamonds with strong fluorescence are easier to get damaged than non-fluorescent ones. Diamond hardness and fluorescence are in inverse proportion.
For high color grade diamonds, from color D to G, strong fluorescence will make the stone look hazy and foggy. But fluorescence is not totally a bad thing. It can improve the appearance of low color grade diamonds. Fluorescent diamonds usually have better and bigger fire than those without fluorescence. If you just buy diamonds for daily wear instead of investment, you can pick diamonds with faint or medium fluorescence, they perform great on fire display. The slight yellow tone inside diamonds can be neutralized by blue fluorescence, so the visual color of the diamond will look one grade higher. For example, a J-color diamond with blue fluorescence looks like an I-color diamond, and appears much whiter. However, diamonds with strong yellow fluorescence will look dull all the time. We do not suggest you buy this kind of diamond at all.

fluorescence GIA

The value of a diamond is not only decided by color, clarity, carat weight and cut. Non-fluorescent diamonds are regarded purer in the market, so their prices are higher. Here is the current price difference between fluorescent diamonds and non-fluorescent ones. Diamonds with faint fluorescence are about 3% cheaper. Medium fluorescence ones have a 10% price gap. For strong fluorescence diamonds, the price difference can reach 20%. Please note that diamond price is affected by many factors, so these numbers are just for reference. Normally, fluorescence has a bigger impact on diamonds with high color, clarity and carat grades. As for small diamonds below 20 points, or diamonds with color grade lower than M, fluorescence barely changes their value.
When it comes to high color diamonds, fluorescence mainly influences their sparkle, and this change is quite obvious under a 10x magnifying glass, bringing a misty look. Of course, everyone has different tastes. Some customers actually love this special look of fluorescent diamonds.

Diamond Fluorescence blue

Fluorescence is a natural property of diamonds. It refers to the visible blue or yellow light released when diamonds are exposed to strong ultraviolet rays. The most common colors are pale blue-white and light yellow. Diamond fluorescence has different intensity levels. GIA sets its standard as None, Faint, Medium Blue, Medium Yellow, Strong Blue and Strong Yellow. IGI uses another set of grades: None, Very Slight, Slight and Strong.
Most diamonds have fluorescence. Under normal natural light, you can hardly tell the difference caused by fluorescence on diamond outlook. The basic principle of fluorescence is simple. There are nitrogen impurities inside diamonds. After absorbing energy from ultraviolet light, these elements will release energy again at a lower energy level and produce visible light. There is no radiation produced during this process. Wearing fluorescent diamonds will not cause any harm to human body or health.
Categories
Diamond 101 Jewelry

Blue Nile Canada Coupon Discount Promo Code

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details

Latest Official Update! Blue Nile has successively shut down its independent regional official websites for Australia, Singapore, the United Kingdom, Spain, Canada, Hong Kong and Macao. At present, the brand only maintains one unified global official website to serve customers from all over the world. The promotional coupon introduced in this article was originally designed for Blue Nile’s former Canadian regional site, and the following text will elaborate on its valid applicable scope in detail.
This exclusive promotional discount code is valid for the entire wedding jewelry collection once available on Blue Nile Canada. The covered product range is extensive, including fine jewelry set with rubies, sapphires and emeralds, men’s wedding bands, women’s wedding rings, anniversary commemorative jewelry, wedding party gift sets, necklaces, earrings, bracelets and various other decorative accessories, alongside a full line of premium gift collections suitable for all wedding-related occasions.
In terms of metal and gemstone materials eligible for this discount, the coupon supports all mainstream precious gem varieties, sterling silver, natural pearls, platinum, 14-karat rose gold, 18-karat rose gold and white gold. It also covers jewelry crafted from alternative rare high-grade metals such as palladium, tungsten and cobalt, with no extra material restrictions attached to the promotion. Whether you are purchasing a classic diamond engagement ring, a vivid colored gemstone pendant or minimalist metal wedding bands, this promotional code can be applied as long as the item falls within the above-listed categories.
Step-by-Step Guide to Redeem Blue Nile Canada Discount Coupon
Exclusive Discount Code: MOM2018

Step 1: Browse the Blue Nile Canada official website and select your ideal wedding jewelry pieces that meet the promotion’s requirements.

Step 2: Add your target jewelry items to the shopping cart. If your cart already contains unrelated goods from previous browsing sessions, please clear all existing products first before re-adding the qualified jewelry pieces you intend to purchase. Unrelated items will prevent the discount code from taking effect normally.

Blue Nile Canada Promo Code

Step 3: Locate the dedicated promo code input box on the checkout page, enter the discount code MOM2018 accurately without any typos or extra spaces, then click the “apply” button to activate the offer instantly. Once validated, the system will automatically deduct the maximum discount amount from your total order value, helping you save considerably on your wedding jewelry purchases.

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Blue Nile

Blue Nile Hong Kong UPS Self-Pickup Locations

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details

Customers who purchase Blue Nile diamond rings and cannot sign for UPS deliveries at home due to business trips or other absences may store their parcels temporarily at UPS self-service pickup locations for later collection. UPS is a global logistics provider that holds packages at Hong Kong pickup points for up to five working days.
 
To retrieve your parcel, you must present valid government-issued photo ID; mainland Chinese shoppers need their Mainland Resident Travel Permit for Hong Kong and Macau, and the ID name must match the recipient name on the shipment. When entering your shipping address at checkout, add “UPS Hold for Pick Up” in the company name field. Below are three official UPS pickup locations in Hong Kong for Blue Nile diamond orders:
  1. UPS Parcel Pro Office
     
    Unit 1105-1106, 11/F, Tower A, Hung Hom Commercial Centre, 39 Ma Tau Wai Road, Hung Hom, Kowloon, Hong Kong
     
    Opening Hours: Mon-Fri 09:00–18:00, Sat 09:00–13:30
  2. UPS KBCC Center
     
    Basement, Sunshine Kowloon Bay Cargo Center, 59 Tai Yip Street, Kowloon Bay, Hong Kong
     
    Opening Hours: Mon-Fri 11:00–20:00, Sat 11:00–19:00
  3. UPS Lai Chi Kok Service Center (Top recommended for Blue Nile customers with convenient MTR access)
     
    Ground Floor, Manley Tower, 828 Cheung Sha Wan Road, Kowloon, Hong Kong
     
    Opening Hours: Mon-Fri 09:30–19:30, Sat 09:30–18:00
The address for Manley Tower in Lai Chi Kok is listed below for your order entry:

Blue Nile Hong Kong UPS Self-Pickup Locations

Blue Nile Hong Kong UPS address

Blue Nile hosts the world’s largest real-time loose diamond inventory with suppliers across the globe. Diamonds are continuously sold and new loose stones restocked around the clock.
 
Customers with overly lengthy shipping addresses may use standard abbreviations for entry.
 
Example full address:
 
17A, Building 5, Jinbiyayuan, Danshui Town, Huiyang District, Huizhou City, Guangdong Province, China
 
Abbreviated version:
 
17A, Bldg 5, Jinbiyayuan, Danshui Town, Huiyang Dist., Huizhou, Guangdong Prov., China
 
You may omit the word “City” after city names.
Common address abbreviations for reference:
 
STREET – ST
 
BUILDING – BLDG
 
DISTRICT – DIST
 
FLOOR – FL
 
NUMBER – NO
 
ROAD – RD
 
ROOM – RM
 
UNIVERSITY – UNIV
 
SCHOOL – SCH

Blue Nile Alipay Wire Transfer Guide

If you run into payment issues when purchasing diamonds from Blue Nile, Alipay cross-border wire transfer is a convenient alternative. Follow the simple steps below:
 
Step 1: Launch the Alipay mobile application on your smartphone.

alipay bank wire blue nile

Enter the page, tap “More”. Under the Funds Transfer tab, locate Bank of Shanghai Remittance and click to enter this service.

blue nile wire

You may start your wire transfer to Blue Nile now. Simply copy the remittance details sent to your email by Blue Nile and paste them accordingly. Isn’t it straightforward?

Bluenile alipay bank wire

PS

Recently, Shanghai Bank has adjusted its single transfer limit from RMB 30,000 to RMB 18,000. The single transaction fee is RMB 50, equivalent to roughly HK$60, and funds will arrive within 1 to 3 working days.
 
Shanghai Bank remittance via Alipay only supports US dollar transfers at present, so please select USD as the currency when placing your Blue Nile order.
 
If the system prompts that the recipient address cannot contain punctuation marks other than slashes, question marks and spaces, replace line breaks after “Suite 202” with spaces.
For remittance purpose, choose the personal category of private travel and vacation. Selecting transfers to companies or organizations will greatly increase the risk of rejected payments.
 
If your order amount exceeds the single transfer cap, you may split the payment into multiple transfers. Be sure to arrange remittances in advance due to daily limits on transfer times and total amounts.

Categories
Blue Nile

Blue Nile 10% Off Coupon: Scope & Step-by-Step Redemption Guide

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details

This exclusive 10% discount coupon code from Blue Nile covers a wide range of fine jewelry in its bridal collection, alongside assorted gift lines for all occasions. Qualified items include men’s wedding bands, women’s wedding rings, anniversary jewelry, wedding party favors, necklaces, earrings, bracelets and more decorative accessories. The offer applies to jewelry crafted with all mainstream gemstones, genuine silver, gold, pearls, platinum, 14K and 18K white gold and rose gold. It also extends to ornaments made from premium rare metals such as palladium, tungsten and cobalt, with no restrictions on jewelry styles or craftsmanship.
Shoppers can enjoy dramatic savings with this coupon. Discount rates can drop as low as 50% off selected pieces, and the total savings could reach tens of thousands of yuan depending on the value of your order. There is no upper spending limit on the discount, meaning customers purchasing high-value diamond rings or large jewelry sets can claim the full proportional markdown without caps.
Follow these simple steps to redeem the maximum discount with the coupon code:

Exclusive Promo Code: YKMIKEMHELP

Blue Nile Coupon

Step 1: Access the dedicated discount portal linked to this promotional code.

Step 2: Add all jewelry pieces you intend to purchase to your shopping cart within this special channel. If you already have items saved in your cart from regular browsing, clear the entire cart first and re-add all desired items to ensure the discount applies successfully. Existing cart items from non-promotion pages cannot trigger the offer.

Step 3: Locate the coupon input box on the checkout page, enter the code YKMIKEMHELP accurately, then click the “Apply” button. The system will instantly recalculate your order price and show the largest available discount automatically.

Note that to avoid redemption failures, make sure all selected goods fall within the covered bridal and gift jewelry categories, and do not mix unqualified items in the same cart. The code is valid for all eligible metal and gemstone combinations listed above, delivering consistent big savings for engagement, wedding and gifting purchases on Blue Nile.
Categories
Reviews

Zoara Promo & Diamond Discount Codes (Updated: Zoara Closed, Blue Nile Recommended)

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details

Update: Zoara has shut down all its services by its parent company Dalumi Group. This decision was made to support the further development of Dalumi Group. Dalumi Group is a long-term business partner of De Beers. If you are looking for diamonds with better cost performance, Blue Nile is a great choice for you.

The online diamond and jewelry e-commerce industry changes very fast. Blue Nile and James Allen used to be tough competitors, but now they have merged together to create a stronger business. Some custom jewelry websites like Zoara and Gemvara closed down one after another, mainly because of unreasonable pricing and high profit markup. That is why choosing Blue Nile for custom diamond rings and loose diamond shopping is a wise decision. It gains lots of positive feedback on review platforms such as Trustpilot.

The following content is out of date now, since the official website of Zoara is no longer accessible.

Zoara

The international jewelry giant Zoara once launched a full collection of new diamond rings. Rose gold jewelry has been really popular among buyers these years, so the brand made these rings with two main materials: 18K rose gold and 14K rose gold. All designs are fresh and special. If you have been struggling to find a satisfying rose gold diamond ring, you could once visit the rose gold category on Zoara’s website to pick your favorite style. Dalumi Group completed the acquisition of online diamond and jewelry brand Zoara.com back in 2016.

Zoara Promo Code

Zoara always stick to its core rule: supply customers with top-grade gemstones and let everyone enjoy high quality products at reasonable prices. You can get a discount of up to 5% if you sign up for the news subscription on Zoara official site. Besides, the brand will release extra discounts and promo codes from time to time. Many customers notice that the 5% off code is only available for new users. Actually it is easy for old customers to use these codes too. You just need to register a new account with another email address.

About Zoara

Zoara was founded in 2008. The website itself ran for less than ten years, but its parent company has more than 50 years of experience in the jewelry trade. It clearly shows how solid the company background is. For decades, the group has been providing customers with high-quality natural jewelry. It also runs a physical showroom in New York City, which displays various loose diamonds and other precious stones. If you book an appointment in advance, you can receive one-on-one professional consultation from jewelry experts on site.
Zoara’s inlay craftsmen are all highly skilled and experienced workers. They can customize fine jewelry strictly according to customers’ personal needs and expectations.
Every piece of jewelry sold by Zoara comes with a lifetime warranty service. The service includes free ring size adjustment, free polishing and regular repair work. To make sure every item arrives at customers safely, Zoara buys full insurance for all delivery parcels. Each jewelry box is equipped with soft leather padding inside to protect the ornaments during transit. The brand also focuses on fast and reliable delivery rules. It does not accept orders that use public mailboxes as the receiving address.
Categories
Blue Nile Diamond 101 James Allen

Bluenile & James Allen: Guide to Choosing Cost-Effective Diamonds

Not all diamonds are worth buying!!!
Both milky tint and brown hue:Tap to see full diamond info
This diamond has milky:Click view detailed diamond information
This diamond has green fluorescence.:View diamond details
This diamond has a cavity:See the diamond details

Newest big update! In 2026, Blue Nile and James Allen have merge into one single company. James Allen now acts as an independent goods collection that display right on Blue Nile official website.
 
Blue Nile and James Allen once was the top two largest online diamond retailers in United States. Right now these two strong brand combine their power together. Blue Nile own the world’s biggest real-time loose diamond inventory. Its suppliers spread all over every corner of the globe. Every single minute, lots of diamonds get sold out and brand new loose stones add into their stock library nonstop. James Allen hold the world’s largest physical 360-degree video diamond database. It can zoom any loose diamond up to 40 times magnification. You can clearly see every flaw and inclusion distribution on the stone without missing any tiny detail.

》》》》Click here to learn how to pick your perfect diamond from Bluenile/ James Allen <<《《

》》》All payment methods James Allen/bluenile accept, tips to buy diamonds with better discount <《《《《

 

For James Allen and Blue Nile, they got a proud feature called 360 real diamond video. This function help customer easily pick out and compare every single diamond. It get rid of boring cold data and parameters on paper. I think every people trust what their own eyes can see, right? If you want know more about the diamond quality of James Allen, you can read this article to get deeper understand.

How to choose diamonds with high cost performance

Most people buy diamonds for daily wear. In daily life, the first impression others get from your diamond is its size and sparking shine. For clarity grade, you can pick SI1 or SI2 stones that look clean under naked eye. For color, H color is the best choice with great value. If you plan to buy big diamonds above 1.5 carat, VS2 clarity and F, G color will be more suitable. But cut grade must be 3EX without any exception, only this grade can make your diamond shiny enough. Because even within Excellent cut grade, there still have good and bad cutting craft. Bad cut will heavily damage diamond fire and sparkle. You can leave message in the question column on right side to contact us for more professional selection advice. The diamond introduce below have really good cost performance, friends who like it don’t hesitate to place order quickly.

One important rule you must keep in mind: High cost performance do not equal cheap price. It means you spend the most reasonable budget to buy the most beautiful looking diamond. When you wear a diamond ring on your hand, almost no one will check its certification report. People only notice how shiny, white, bright and big your diamond look. You need to make the smartest choice within your planned budget.

Four core shopping strategies for cost-effective diamonds

1. Cut is the most important factor, never save money here

Cut directly decide whether your diamond sparkle or dim. Even if a stone have perfect color and clarity, bad cut will make it look dark and lifeless.

How to select suitable cut?

Shape: Round brilliant cut have the best shine, but it also cost the most. If you want higher value for money, fancy shapes like Cushion, Oval, Princess Cut and Radiant cut worth your consideration. These fancy diamonds usually carry lower price per carat.

Grade standard: Only pick Excellent for round diamonds, Very Good is acceptable for fancy shapes. This is the last standard you should compromise. For round stones, GIA certificate is your top priority choice.

Proportion: Refer to proportion data on your GIA report and pick stones fit standard range, for example table percentage 54%-58%, crown angle 34-35 degree. These numbers guarantee outstanding light performance.

2. Color: Make proper compromise, human eye hard to tell small color gap

Diamond color grade range from D to Z, yellow tone grow heavier as grade drop. But after certain level, naked eye can hardly tell color difference, while the price gap between grades is huge.

G, H, I color are great options. When set on ring band, these three grades look pure white to most people, and their price much more affordable than D, E, F top white color.

Inlay trick: If you choose I or J color diamond, match it with rose gold or yellow gold setting. The warm tone of precious metal can neutralize slight yellow tint on stone, make diamond look whiter visually.

3. Clarity: Stone clean to naked eye is perfect enough

Why we can relax on clarity? All clarity grades judge under 10x magnifying glass. Many tiny inclusions can not be seen by bare eyes at all, and choosing such stone can cut down lots of your budget.

VS1, VS2 and SI1 are recommend grades. Inclusions inside these stones are invisible to most people, price far cheaper than VVS series.

You need extra caution when select SI1 diamonds. You must watch real stone or 360 video to check two key points: first, inclusions should not sit right at center of diamond table; second, avoid stones with big black crystal or obvious feather crack.

Better stay away SI grade diamonds with heavy cloud inclusion, these stones may turn out to be milky diamond with low transparency.

4. Carat weight: Take full advantage of weight threshold price gap

Diamond price jump sharply at whole carat marks like 0.5ct and 1.0ct, this is called carat premium.

How to save cost on carat?

Choose stones just below whole carat line: pick 0.9 carat instead of full 1.0 carat, choose 0.45 carat rather than 0.5 carat. The visual size difference is tiny, but you can save a large amount of money.

Pay attention to diamond diameter mm number on certificate. A well-cut 0.9ct diamond may look same big or even larger than a poorly cut 1.0ct stone.

Standard parameter list for a ideal cost-effective diamond

Shape: Round brilliant or fancy cut (Cushion / Oval)

Cut grade: EX / VG (certified by GIA)

Color grade: G / H / I

Clarity grade: VS2 / SI1 (must pass naked eye clean test)

Carat weight: 0.9ct, 1.2ct, 1.8ct (skip full whole carat number)

Fluorescence: None or Faint. Strong fluorescence will lead to big price discount. If you do not mind cloudy look under UV light, sometimes you can buy high grade diamond at extremely low price.

Certification lab: Only trust authoritative labs like GIA, IGI or AGS. Other unknown small labs have loose grading standard, it is not wise to pick their report just for lower cost.

First figure out your top priority: Do you chase bigger size? Whiter color? Or maximum sparkle? Then use the above cost-performance rules to filter stones on online diamond search platforms, including James Allen, Blue Nile, Brian Gavin Signature Diamond and Whiteflash. For all candidate stones you filtered out, watch their high-definition 360 real stone videos carefully, compare sparkle level, inclusion position and actual color tone one by one. A high cost performance diamond means excellent cut, properly compromised color & clarity (clean to naked eye), weight skillfully avoid whole carat threshold. Diamond certificate exist to guarantee authenticity and accurate grading, but your own eyes are the final judge for visual beauty.

Massive diamond inventory online bring customer abundant choices, but all online stores also have obvious drawbacks. The core problem is uncontrollable stone condition. All loose diamonds they sell source from diamond suppliers all over world, store staff never see the real stone before put it online for sale. This problem become worse for low clarity diamonds. Suppliers want to sell these stones as fast as possible, so they always give vague, evasive answers when customer ask for naked eye inspection details. This is the direct reason why many buyer get disappointed after receiving cheap low-clarity diamonds they bought online.

But every online store have both high-quality and bad quality diamonds, thousands of customer still buy satisfying stones through internet shopping. Our team have professional experience to pick premium diamonds, we will skip milky stones and diamonds with obvious visible flaws. Feel free to leave comment below if you have any questions.