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Updated ：After buying James Allen, Signet purchased Blue Nile in 2022. It also bought The Clear Cut in 2026. All these brands are put under Blue Nile’s official website. This move make Blue Nile much more competitive in the jewelry market.
As the world’s largest diamond jewelry retailer, Signet always put customer experience as its core value. It wanted to lift users’ immersive shopping feelings and build a full one-stop shopping channel that connect online and offline stores smoothly. On August 24, US local time in 2017, Signet officially said it would buy R2Net. R2Net is the parent firm of James Allen, a famous online diamond seller. The whole deal was finished with pure cash, and the total value hit 328 million US dollar. There is a old Chinese saying that strong teams join hands, this phrase fit this acquisition perfectly.
》》》Payment Methods of James Allen and Blue Nile, Tips to Buy Diamonds with Lower Costs《《《
Signet owns many well-known sub brands, such as Kay, Blue Nile, Jared, H.Samuel, The Clear Cut, Peoples, Piercing Pagoda, The Galleria Of Jewelry, Zales and Pagoda. It runs more than 3,600 physical stores around the whole world. James Allen is one of the biggest online diamond retailers on earth. It own a landmark 360-degree high-definition diamond display technology. Website visitors can check over 150,000 loose diamonds without any block. The two sides share different resources and tech skills, this complementation help Signet grow stronger in the global jewelry industry.
Virginia C. Drosos, the chief executive officer of Signet, gave her comment on this deal. “This is a amazing acquisition for Signet. James Allen has great market reputation and mature technical system. These strengths can fast improve our jewelry display functions, and build a exclusive shopping environment for every buyer. We can mix all these new functions into our online shops and physical retail locations without obvious breaks. We are really looking forward to welcome all staff from James Allen to our big Signet family. Actually, their team already supply tech support for our Jared Design-A-Ring platform for a long time. After joining us, James Allen and James Allen teams can work together to redefine the way people buy jewelry, and push our customer-first business strategy forward in all sides.”
Basic Introduction of Signet and James Allen
Signet is a multinational jewelry company registered in Bermuda, United States. Its stock ticker on New York Stock Exchange is SIG, short as NYSE:SIG. Its business cover United States, Canada and United Kingdom. Its annual sales revenue reach 6.4 billion US dollars according to public financial reports.
James Allen is a online diamond retailer with headquarters in New York City, it provide service to buyers all over the world. Its 24-hour seven-day customer service center locates in Frederick, Maryland. The technology research and development base set up in Israel. A new customer experience center also open in New York City recently. Because of its good word-of-mouth and comfortable shopping experience, James Allen’s sales number grow at exponential speed year by year.